Call to action block

A closing band with a headline and one or two buttons, in one of three visual treatments.

Call to action Gradient An accent band with slowly drifting light.

A closing gradient band

One headline, one sentence, up to two buttons.

Primary action Second action
Call to action Image A photo under a tinted scrim.

Or lead with a photograph

The scrim takes its tint from the theme, so the band always matches the site.

Primary action
Call to action Outline A quiet bordered card — for a gentler ask.

Or keep it quiet

Sometimes a closing line does not need to shout.

Primary action Second action

What an editor can change

Every field below is something an editor can change on Call to action. The editor builds its form from this list, so adding a field to a block never means building a screen for it.

Styles gradientimageoutline

  • Headline required Rich text
  • Supporting text Text up to 240 characters
  • Main button Group
  • Button text required Text
  • URL required Link
  • Second button Group
  • Button text required Text
  • URL required Link
  • Background image Picture
  • Style Choice gradient: an animated accent band. image: a photo under a tinted scrim. outline: a quiet bordered card. gradient · image · outline — default: gradient